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Google to Roll Out Mashed Finance Site

Now here’s something we can sink our teeth into.

Google is planning a finance site that integrates financial data, news, blogs and forums ala Yahoo Finance on steroids. Here’s the blurb:

Google Finance includes links to news about companies, a personalized area for keeping track of stock quotes for select companies, related news that automatically displays news related to the tickers searched on and a portfolio section for keeping track of companies a user is researching or trading. It also has charts that show the volume of news stories for a particular company on a specific day as well as company facts, summary, financials, management and related companies and links to outside news and finance sources.

Google Finance also incorporates blog postings, as well as discussion forums that have improved algorithms and ratings and moderators to oversee the relevancy of the message board postings.

Here’s the part I find interesting:

I think it’s a good move for them. I’ve long wondered when they were going to get that whole thing put together,” said Danny Sullivan, editor of Search Engine Watch. “This is related to the idea of organizing information and helping people understand what’s going on.

This is where I think Google should pin its future — not on being a glorified CraigsList or Shopping.com with tags or space exploration or all of the other stuff they are contemplating.

Google does a great job of organizing the stuff that is out there. If they could take the power of the search engine techology and use it to collect the bits and pieces of business intelligence to be displayed on the same page, I think they would have a terrific, groundbreaking product.

I hope I wasn’t reading too much into this article, and Google Finance is not Yahoo Finance with a different banner.

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