Comments on: How I Made a Million in Three Months http://www.affiliateblog.com/2006/03/how-i-made-a-million-in-three-months/ Thu, 04 Dec 2008 20:38:04 +0000 http://wordpress.org/?v=2.0.2 by: Jon Morrow http://www.affiliateblog.com/2006/03/how-i-made-a-million-in-three-months/#comment-128 Tue, 04 Apr 2006 22:23:10 +0000 http://www.affiliateblog.com/2006/03/how-i-made-a-million-in-three-months/#comment-128 I've not made a million from a web site yet, but I would have to agree with everything here. If you have a chance, read the book "The Innovator's Solution." It talks about the much higher success rates of disruptive businesses--companies that offer adequate quality for a much lower price, allowing more people to take advantage of the service. Plentyoffish is a perfect example. From the looks of it, it's not as high-quality as other dating sites like Yahoo personals or match.com, but I'm sure there's a huge group of people out there that don't care, if your service is free. If you can create a profile and send messages, then it's good enough. Free is also highly defensible. A competitor can't offer a solution that is "more free." All they can do is improve the product and still offer it for free, but that doesn't do much good. As soon as they start losing users, the first free product can simply improve its service to the same level and regain (or even increase) its market share. Basically, the competitor has to catch them napping... which doesn't happen often. The strategy is nearly perfect. I'm already using it to great success in the real estate industry. I tried to ignore it when designing a few sites, but now I'm returning to it. I’ve not made a million from a web site yet, but I would have to agree with everything here. If you have a chance, read the book “The Innovator’s Solution.” It talks about the much higher success rates of disruptive businesses–companies that offer adequate quality for a much lower price, allowing more people to take advantage of the service.

Plentyoffish is a perfect example. From the looks of it, it’s not as high-quality as other dating sites like Yahoo personals or match.com, but I’m sure there’s a huge group of people out there that don’t care, if your service is free. If you can create a profile and send messages, then it’s good enough.

Free is also highly defensible. A competitor can’t offer a solution that is “more free.” All they can do is improve the product and still offer it for free, but that doesn’t do much good. As soon as they start losing users, the first free product can simply improve its service to the same level and regain (or even increase) its market share. Basically, the competitor has to catch them napping… which doesn’t happen often.

The strategy is nearly perfect. I’m already using it to great success in the real estate industry. I tried to ignore it when designing a few sites, but now I’m returning to it.

]]> by: » How I made a million in three months - The interview » affiliateblog.com -- Advice and Insights on making more money from your site or blog http://www.affiliateblog.com/2006/03/how-i-made-a-million-in-three-months/#comment-127 Tue, 04 Apr 2006 20:14:07 +0000 http://www.affiliateblog.com/2006/03/how-i-made-a-million-in-three-months/#comment-127 [...] One of the most popular posts on this blog has been How I made a million in three months. [...] […] One of the most popular posts on this blog has been How I made a million in three months. […]

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