Comments on: People Getting Rich Online - Niche Research

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Mon, 17 Apr 2006 16:39:23 +0000

[…] People Getting Rich Online - Niche Research […]

by: Matt DeAngelis

Mon, 03 Apr 2006 11:37:14 +0000

Aaron,

Not at all. I thought your comment was cogent and on-the-money, and I think you’re right this time too. The Google BigDaddy update is supposed to take care of some of this, but I think finding a lot of automated or low-quality pages in itself is an indicator of demand.

The next part of my series is actually going to examine the type of research you’re talking about.

by: aaron wall

Mon, 03 Apr 2006 11:28:59 +0000

Hi Matt
I think my explanation sounds sorta backwards based on me not being good at explaining it (I must have been tired when I wrote that because my segway from point a to point b was non existant).

I believe that as categories get more commercial KEI gets even less relevant as a proxy for competition. Why? Because they are less natural information pools. The top results are going to be far more competitive than KEI would estimate, and in some markets, such as mesothelioma, there are lots of junky automated or low quality pages that inflate the number of pages without adding any real competition.

Looking through the inbound linkage data and site history is far more scientific than looking at the estimated number of results listed on a search results page.

BTW…liked your post with the mention that you should reply to emails if u leave your email address published…sorta like smacked me in the head with a nice reminder.

by: Matt DeAngelis

Mon, 03 Apr 2006 01:21:54 +0000

Not quite as scientific, but it works. I’m not sure I would base a $10,000 site launch on the results, but I’m sure it would work on, as you said, a non-highly commercialized word.

I think results tell you a lot. Even if you go to the highest abstract level, they suggest the popularity of the words that you put in.

Thanks for the suggestion, and congratulations on your success.

by: aaron wall

Mon, 03 Apr 2006 01:12:22 +0000

I think the results are confusing

I think it is easier just to look through the search results, then grab domain registration date (and look at the site history in archive.org), look at their top backlinks, and then see if they have any .gov or .edu backlinks.

You really only have to look at the top few, as that is who you are competing with. Results 20+ are going to be irrelevant.

It was not a highly commercialized word, but I ranked a site for a single word which has 63 million results on Google in under a month (myriadsearch is ranking for myriad). Result counts don’t tell you much.

by: Matt DeAngelis

Wed, 29 Mar 2006 14:34:05 +0000

Good catch. Actually I read the paper on KEI late last night and noticed that Mr. Roy’s formula was different from the one I use, so I plugged his in. I think the results are confusing (especially to me), so I plugged back in the one I have always used. The KEIs range from 1-10 and they are logarithmic, meaning that each successive number from 1-10 is much stronger than the number before it.

In my haste to make sure you were getting the most correct formula, I used a more confusing one. So now it’s back to where it should be.

Matt

by: Jon Morrow

Wed, 29 Mar 2006 14:17:59 +0000

Eh? Maybe I’m missing something here. Demand (225,000) X Demand (225,000) / Supply (5.5 million) = 9204. Where do you get .08?

by: Steve M.

Wed, 29 Mar 2006 12:54:50 +0000

I’ve also found it useful to go to some of the “live keyword” sites like Infotiger:

http://www.infotiger.com/voyeur.html?filter=yes

to see different words and types of phrases that people use. It’s completely untargeted, but sometimes if gives you an idea about a turn of phrase or word association that you may not have thought of otherwise.

Dictionary.com, synonyms and thesauruses are good help too.