The debate on article marketing rages on as Article Marketing catches fire. I’m getting emails and traffic from article sites I’ve never heard of, and my articles are getting placement in ezines and other websites.

I’m also going to be writing for a major industry-related site, but I’ll save that until the details are ironed out. So there’s no question I’m getting exposure, but am I getting more traffic to the site?

I found something very interesting on my Ezinearticles.com Expert Author page. This page is my home page of sorts on Ezinearticles, listing an extended bio and information on the articles I have submitted. Under Author Statistics in the middle of the page is the number of page views my articles have generated. As of this morning my articles were viewed 1103 times since I started posting articles seriously on Ezinearticles.com about three weeks ago.

Now…here comes the nerd in me. I went to my awstats (I LOVE awstats, as most of you know). I counted up the number of referrals from Ezinearticles.com. It was 46 as of today. If you consider my articles PPC advertising (which they are), that gives me a 4.1% Clickthrough rate (CTR). The total cost? One half hour of my time each morning.

Thos numbers also don’t take into consideration the two or three dozen people who used one of my articles in their ezines, or the other sites that grabbed articles from my site. So I dug a little further. About 2% of my total traffic comes from people clicking on my bio box in articles, and that number just keeps going up.

Like all viral marketing, the number of referrers to the site grows exponentially as more people discover more articles. It’s really cool.

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This entry was posted on Tuesday, April 11th, 2006 at 9:20 pm.
Filed under Viral Marketing, Internet Marketing.
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