I wasn’t going to mention this since it’s been all over the place, but I read a great synopsis in Search Engine Watch and just wanted to make sure everyone knew what was going on.

Here are the changes:

1. A new text link referral program. This is a surprising addition because many thought AdSense would never allow text link referrals, but it is worth noting that publishers cannot customize the text in the links, and it is generated by an AdSense script, not a simple html link as with most referral programs. I also can’t get it to work right on this site, but that’s another story.

2. Site-Flavored AdSense searching. I thought this one was kind of cool. This option that allows AdSense to learn and then “flavor” results to tailor to the specific site. This would help AdSense know whether someone is likely to be searching for mouse the animal or mouse the computer mouse, for example, and then tailor the search results for that.

3. New unit sizes for image ads.They’ve added the Large Rectangle, the most popular ad unit with publishers, as well as the Square.

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This entry was posted on Wednesday, April 26th, 2006 at 3:09 am.
Filed under Google / Adsense.
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