Google gets REALLY local - WiFi Tracking
Google unveiled a new plan the other day, according to the Financial Times and covered by MSN.
Google aims to be able to track its users to within 100-200 feet of their location through new wireless networks in order to serve them with relevant advertising from local businesses.
The wireless networks mentioned in the ad are the free citywide San Francisco wireless network that Google just got the nod to build in partnership with Earthlink.
In exchange for use of the network, users will be subjected to advertising employing geographic targeting that goes down to a hundred feet.
This is the example that was given in the article:
Typing “real estate” or “homes for sale” in its search box prompts users to enter their postal codes and see a map showing properties and their details in their area. The “mash-up” combines Google Maps with its Google Base classifieds service.
Two things come to mind:
1. Why do they have to enter their zip code if they are geo-targeted?
2. We already have one of these: it’s called Realtor.com, and it’s got 2.5 million houses for sale right from Multiple Listing Services around the country.
I at least give MSN credit for using the phrase “mash-up.” Very Web 2.0.
I was also wondering why Earthlink would give away their service. Simple — if you want something faster than the free service (which will be slower than molasses I’m sure), you pay extra. What’s this called? Viral Marketing.
So I was just wondering what Google’s data on me would yield for a typical day: bagel shop (breakfast), liquor store (I own it), home (working), another liquor store (own it), hot dog joint (lunch), home (working), grocery store (dinner), Veterinarian (6 dogs), home (working), liquor store (checking up).
My profile would be that of a goldbricking, food obsessed boozer, and I would get served ads for Weight Watchers and my local alcohol rehab center. Wow…it works.
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