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Google’s New Search Technology – What it actually DOES

I’ve been reading a lot lately about the new search technology Google supposedly bought from a PHd student at the University of New South Wales by the name of Ori Allon.

There’s been a lot out there about what it is (a new search technology), and as usual the details are either sketchy or wrong. It took me a bit of research time, but I found the answer I was looking for at FinFacts Ireland, an Irish business and finance portal.

The technology was licensed to the highest bidder by the University, and Google beat out Microsoft and Yahoo.

Basically the technology offers instant answers to queries without the need to go to another website.

Results from queries are displayed in the form of expanded text extracts giving the user the relevant information without having to go to the web-site.

Search engines find pages on which keywords occur. Sometimes these pages are important to the topic. Other times they are not.

The new technology, called Orion, finds pages where the content is about a topic strongly related to the keyword. It then returns a section of the page, and lists other topics related to the keyword so the user can pick the most relevant.

The results to the query are displayed immediately in the form of expanded text extracts, giving you the relevant information without having to go to the website – although you still have that option if you wish,” said Israeli-born Allon, who completed a Bachelor and Masters degree at Monash University in Melbourne before moving to UNSW for his PhD.

“By displaying results to other associated key words directly related to your search topic, you gain additional pertinent information that you might not have originally conceived, thus offering an expert search without having an expert’s knowledge.

“Take a search such as the American Revolution as an example of how the system works. OrionĀ© would bring up results with extracts containing this phrase. But it would also give results for American History, George Washington, American Revolutionary War, Declaration of Independence, Boston Tea Party and more. You obtain much more valuable information from every search.”

This sounds pretty amazing. I’m not sure how it can be done the way they say, but it would certainly change the face of Internet searching.

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