A new site for making friends, ala MySpace and Friendster, is being designed in Washington.
The technology and the concept was developed by Microsoft and then licensed to a 12 person startup called Wallop, according to cNet News.
According to Wallop and Microsoft, the new concept will prove far more useful than the current model in which people go around trying to convince people to be their friends.
“We all did that in elementary school,” says Wallop CEO Karl Jacob, a veteran entrepreneur and former Microsoft employee. “But our relationships are a lot more dynamic and complex in the real world.”
Apparently the Wallop approach will center on trying to help people find ways of expressing themselves online that more closely match the way they interact in the real world. Photos, videos and other user-generated content are a part of the company’s approach.
No other details are available, except that some serious VC money is behind the deal.