Affiliate Classroom Magazine has an interesting blurb on Behavorial Targeting this week.

The article quotes an eMarketer survey that puts spending on Behavorial Marketing ads at $1.2 billion this year, growing to more than $2 billion in the next two years.

Here is Emarketer’s reason why:

These large spending gains are not surprising for three key reasons:

1. Behavioral targeting helps marketers get better results from fewer impressions.

2. Publishers like the fact that behavioral targeting delivers more revenue from some lesser pages.

3. Users tend to find ads targeted by their actions to be more relevant to their needs.

Affiliate Classroom’s conclusion (on which we concur):

Invest in using BT when crafting your emails and designing your sites.

Here’s a way to get started: Targeting - Behavioral vs. Contextual

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This entry was posted on Monday, April 24th, 2006 at 7:23 pm.
Filed under Internet Marketing, Ad Technology.
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