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More on Link Building from PubCon

Mike and Dave Utter of WebProNews have written an update on a discussion called Link Building Campaigns at Boston PubCon about Link Building.

Some tidbits:

1. Be careful about how vertical your links go, because highly vertical links will limit your PageRank. There’s a lot to be said for vertical links (links to subjects related to the theme of your site), but don’t get carried away.

2. Concentrate on links that complement your site rather than worrying about the search engines.

3. Anchor text is important, as the search engines use it to figure out what the link is about.

4. Use the search engines to get prospective link partners, since they will understand the relationship and topicality between the sites already.

5. Worry about your internal links before you seek link partners. I think this is a great point that people overlook. Make sure your site links work internally before you look externally.

The post references another post at WebProWorld that has some great link dos and don’ts. I’m going to cover some of the do’s briefly:

1. Find sites that are about your topic in general but are missing pertinent information that you provide on your site. Email the webmaster with a personal email that notes things about their site only a human visitor would and explain why you think linking to your content would benefit their readers.

2. Buy links to get the resulting traffic and have that link placed somewhere on the page where visitors will actually see it. Pretend search engines don’t exist when debating a purchase. Make private deals with site owners or use brokers who do the same with a very limited clientele of purchasers.

3. Write longer articles for sites that accept submissions that publish based on merit. Include a link to something legitimately helpful to readers of the article within the article if possible.

4. Find the top 50 keywords for your sector and write an interesting piece that relates to the topic that won’t bore people to death if they bother to read past the first paragraph.

5. Wait until you have a newsworthy topic (or create one) and submit a carefully crafted press release focused on getting media attention.

6. Only submit your info to directories that have a following or good pageview tallies (meaning they will send a lot of traffic).

7. Encourage variety in anchor text of your inbound links and let people link to you using whatever anchors they wish.

8. Finding a community or two and become a regular, valid and helpful contributing member.

9. Hire someone to get your links if you don’t have time, rather than using a bot or mass linking service.

10. Create a blog that has real value and traffic attraction on your own domain (or a separate domain if branding is an issue) which leads readers into the commercial area of your site during opportunities within posts or the blog design where it makes sense.

Take a look at the post. It’s a great resource.

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