Tips and Hints

How Microsoft will crush Google

Let me start by saying that my cough medicine has liquid Vicodin in it, so that is my defense for any missteps or lawsuits or any other actions that might be -uh- actionable.

So the headline on Jimmy Daniels’ Revenews post is this: Gates says we will crush Google.

The first thing that comes to mind when I read this is Steve Ballmer’s now-famous tantrum that is outlined in the Luchovsky court affadavit and referenced on one of my first Affiliate Blog posts. Here’s what Ballmer said:

At that point, Mr. Ballmer picked up a chair and threw it across the room hitting a table in his office. Mr. Ballmer then said: “Fucking [Google CEO] Eric Schmidt is a fucking pussy. I’m going to fucking bury that guy, I have done it before, and I will do it again. I’m going to fucking kill Google.” ….

Memo to Steve – you can get decaf at Starbuck’s too.

There’s been a lot of speculation about how Microsoft is going to kill Google. Here’s the answer:

Bill Gates announced Wednesday that they will crush Google, much like they did Netscape, by integrating their competing components, in this case search, into their operating system. With this integration, they will be able to ease user overload, as users will be able to search intranets, the internet, their pc’s, the network and more from a common user interface, Windows.

This is what I said a few weeks ago in my post Clash of the Titans.

Here is more of what Gates said:

He said they were “digging the ditch” with the next version of Windows, Vista, and that software will no longer just run inside a company, but can run outside of the company and you can connect to it with software as a service, or SaaS.

I certainly never thought I would hear Microsoft touting the Internet as the operating system. Dig a little deeper and you’ll see that while it sounds like that’s what Bill is saying, he’s not.

Microsoft’s SaaS model relies on Windows as the operating system. So no matter how much Microsoft’s vision for the future takes search (or anything else) off the desktop and on to the network, MS Windows is always in the background like some bloated Vishnu-like figure, pushing buttons with its many arms.

Google, on the other hand, relies on components written in OS independent languages like Java, which abstract away the operating system and make it largely irrelevant.

Who is going to win? I’d put my money on Microsoft in the long run. There’s more to come, though.

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