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More proof that the big companies get it

May 18th, 2006

There’s an event in the broadcast advertising business called the Upfront, where the networks get everyone together and get their commitments on advertising for the major part of the year. The time that’s left goes into what’s called the scatter market, where advertising spots are more expensive, and the timeslots end up to be what’s left after the upfront.

This arrangement obviously favors the networks over the advertisers — they sell the best spots first for the most money, since everyone is gathered at the upfront, and whomever wants the best spots had better get their wallets out. Read more…



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How one company increased conversions more than 40%

May 17th, 2006

Here’s an interesting research finding from The Marketing Experiments Journal that I came across on iMediaConnection that seems intuitively correct.

The idea is that you can increase your conversion rate by adding a human presence and voice to your sales page. Read more…



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Searching the Long Tail

May 17th, 2006

Clickz reports on two new surveys on search engine user behavior. Read more…



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AB Mailbag – Viral Kittens

May 17th, 2006

I got an email this morning from Jonathan Crouch of the UK photography studio Purple 13. Jonathan’s partner (which I think means girlfriend or wife, not just business partner) Mandy Collins is a talented photographer, Jonathan frequently updates the site content to reflect her latest work.

Jonathan also worked hard on SEO, getting Mandy’s name and Purple 13 to the top of the most important organic search results for her keywords. His rationale was that people would not remember the URL if they saw it in passing somewhere or hanging next to one of Mandy’s photographs, so he wanted to be able to have people find Purple 13 or Mandy’s name easily in the search engines. He’s right, of course. Read more…



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Welcome SitePro News Readers

May 17th, 2006

Thanks for coming by. SiteProNews is a great publication and readers like you have been responsible for my success. Look around and drop me a line to let me know what you think.

I have been diagnosed with Pneumonia (which I have never had before), but I am getting better. The weekly newsletter is going to be late, and I’m hoping to have some new posts today. I spent a lot of time reading yesterday.

My fever peaked at 103. I told my wife that if I were a stock I would have sold me at that point. I’m going to go to work tonite for two hours and hopefully will be back into the swing of things tomorrow.



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I’m sick but I’ll be back

May 15th, 2006

Contrary to popular lore I am still alive, and I will be posting soon. I have some nasty bronchitis-related sickness. My wife reminded me that the last time I stayed in bed for a day was about 12 years ago, so this is pretty bad.

I’ll be back, though. (I almost posted this under viral marketing. See how sick I am?



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What consumers hate about online ads

May 11th, 2006

Interesting insights from iMediaConnection’s interview with Cia Romano, chief executive officer and founder of Interface Guru and an evangelist for end users.

Interface Guru (IG) measures ad success by user response to five factors consistently observed in the lab: orientation, permission, interactivity, relevance and speed. Read more…



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Google introduces new products, slams Microsoft

May 11th, 2006

By now you’ve probably read something about Google’s new products. There were two ancillary bits of news from yesterday’s Press Day at Google. If you read this blog regularly you already know about yesterday’s Wireless Network fiasco over at Google.

The other interesting tidbit from Press Day was what Google cofounder Sergey Brin said about Microsoft, calling the company a “convicted monopoly.” Quite true. Read more…



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More on Link Building

May 11th, 2006

I don’t much care about my PageRank. I’m perfectly happy with the number of visitors I get daily here at Affiliate Blog. My visitor count has been going in a steadily upward trajectory, and I’m pleased with the earnings from AdSense and affiliate programs.

I am the number 7 organic search result in Google for affiliate blog, and I rank high on several other searches. I am pleased that my email subscription list continues to grow, and my Feedburner RSS subscriptions keep going up as well. My Alexa ranking is in the 30,000 – 50,000 range just about every day, and Technorati ranks me at about 50,000. All of these statistics are above average and quite gratifying. Thanks to everyone for coming by the first time and for your continued readership. I enjoy emailing and IM-ing all of you. Read more…



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Old computer dorks never die…

May 10th, 2006

Okay, here’s a quick one for us old timers.

I bought a beautiful, top of the line Sony Vaio laptop a few weeks ago. My old laptop (a less powerful version of the same computer) is going to the guys and gals of the USMC from Connecticut stationed in Fallujah (who cares if I spell it right). So I’m transferring all my stuff to the new laptop when I notice that it has no parallel printer port. My HP LaserJet 4 Plus has tremendous sentimental value, as it was given to me by a fellow consultant at Modem Media. It is a product of the Internet revolution, and it means a lot to me. Read more…



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